Members of the New Zealand beef sector have joined a prestigious global group aiming to produce the world’s most sustainable beef.

13 November 2019   

The New Zealand Roundtable for Sustainable Beef is part of the Global Roundtable for Sustainable Beef (GRSB). It was launched at an event in Christchurch today, and has committed to ensuring the beef sector is economically viable, socially responsible and environmentally sound.

Founding participants include: ANZCO, B+LNZ Ltd, Greenlea Premier Meats, Fonterra, McDonald’s, Silver Fern Farms, World Wide Fund for Nature (WWF) and farmer food producers.

The New Zealand Roundtable will work with other countries on a range of programmes and initiatives to encourage and promote sustainable beef production methods.

“The launch of this New Zealand Roundtable demonstrates our commitment to improving the sustainability of beef production by prioritising the planet, people and animals,” says Tony Egan, Managing Director of Greenlea Premier Meats and member of the group which established the roundtable.

“The collaborative nature of the New Zealand Roundtable for Sustainable Beef is central to pulling activity together on behalf of the industry, listening better to our community voices and their views on our beef production and sharing knowledge.”

“This Roundtable will provide New Zealand with an opportunity to help shape the global dialogue on beef sustainability and contribute to the long-term viability of the beef industry.”

New Zealand has a proud history of pastoral farming built around extensive low impact grassland grazing systems for cattle, he says.

“This legacy stands our farmers in good stead as the world searches for sustainably produced, nutritious food.

 “All the partners in the chain from farmers and growers through to processors, customers and the communities we work in know that the future of farming depends on looking after all aspects of sustainability – environmental, social and economic and the ways they interact and influence each other.”

The New Zealand Roundtable was officially launched by Hon Damien O’Conner, Minister for Agriculture, and Trade and Export Growth.

“I’m pleased to see collaboration across the meat sector. I believe it is an important part in growing confidence from our global consumers who are increasingly discerning about their food choices.

“With ambitions of being the world’s best food producers we need to encourage more collaboration and innovation.”

Chair of the steering committee which established the New Zealand Roundtable, Justin Courtney, says the group will report on the industry’s performance.

“The steering group carried out an independent Sustainability Materiality research project in conjunction with the Red Meat Profit Partnership this year. This process has helped to determine our sustainability issues and criteria which are material to beef production in New Zealand.”

“We are aiming to produce the world’s most sustainable beef. This work will help us develop a framework that lays out the measures against standards, identify gaps for further work, and report on our progress to our community.

“We will shortly be calling on people and groups who are interested in being part of the Roundtable to become members. We want views from across the beef value chain.”

Members of the GRSB commit to the global beef value chain managing natural resources responsibly and enhancing ecosystem health. They also respect and manage animals to ensure their health and welfare.

They also focus on the safety and quality of beef products, utilise information-sharing systems that promote beef sustainability, encourage innovation, optimise production, reduce waste and add to economic viability.

Nicole Johnson-Hoffman, chair of the GRSB, says the group’s work is global in nature and brings together a range of national initiatives.

“It is through the national initiatives that we are able to create impact on the ground, as the nature of beef production varies widely according to the environmental and cultural conditions in which they operate. The challenges in each region are different and so are the solutions.

“The beef industry is developing capabilities to improve sustainability regionally and globally. That trend has continued apace.

“The global beef sustainability movement has made great strides to demonstrate to the world that the beef sector cares about its role in the world, in communities, and in looking after the environment, as well as providing safe and nutritious food for the world’s growing population.”

New Zealand companies and organisations who have been instrumental in setting up the New Zealand Roundtable for Sustainable Beef are:

  • ANZCO Foods
  • Beef & Lamb New Zealand Limited
  • Greenlea Premier Meats
  • Fonterra
  • McDonald’s
  • Meat Industry Association
  • Silver Fern Farms
  • World Wide Fund for Nature
  • and Northland farmer David Kidd

More information on the New Zealand Roundtable for Sustainable Beef can be found here at

For further information please contact:

Justin Courtney

Chair Steering Group New Zealand Roundtable for Sustainable Beef

027 444 1322  /