MIA is governed by a Council of nine member executives plus an Independent Chair.

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Nathan Guy - Independent Chair

Nathan was elected Independent Chair from 1 August 2022. He served in Parliament for 15 years and was Minister for Primary Industries for five years.

Nathan is also Independent Chair of Apiculture New Zealand.

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Peter Conley

Peter is the Chief Executive of ANZCO Foods Limited and has been a Council member since April 2017. Peter has worked in various roles at ANZCO Foods since 1991.

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Tony Egan

Tony is currently the Managing Director of Greenlea Premier Meats Limited.

In addition to being a member of the Meat Industry Association Council, Tony also serves as a Director of Dairy Goat Co-operative and as a Trustee of Agmardt – an agricultural and marketing research and development trust.

Tony’s previous roles include CEO for AsureQuality; CEO for AFFCO NZ and Managing Director, Marketing and Finance for Greenlea Premier Meats Ltd.

In addition to these management roles, Tony has taken on a number of Directorships at both industry and international business levels and has represented New Zealand at a number of international forums.

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Willem Sandberg

Willem is a shareholder and Managing Director of the Hawkes Bay Meat Company and Ovation NZ Ltd. He is also a director of Progressive Leathers Ltd, Oceania Meat Processors, Pasture Petfoods Ltd, Taylor Preston Ltd and various other related companies.

Willem is a graduate of the University of Waikato with a Bachelor of Management Studies and joined the MIA Council in 2022.

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Simon Limmer

Simon is the Chief Executive of Silver Fern Farms and became an MIA Council member in April 2018.

Simon Limmer was appointed Chief Executive of Silver Fern Farms in March 2018. He is responsible for leading the company, the delivery of strategy and financial performance, and engaging with customers, staff, farmer suppliers, and shareholders.

Formerly with Zespri, Simon held a range of general management positions during his 10 years within the organisation, including; Chief Operating Officer, GM China and GM Global Supply.

Simon comes with deep commercial experience in the food, manufacturing and service sectors both here in New Zealand and in several of the key international markets in which we operate.

Simon is a graduate of the University of Waikato with a Bachelor of Management Studies. He received a Prime Minister’s Scholarship in 2010 and completed the highly regarded INSEAD Singapore - Asian International Executive Programme. In 2015 he attended the Te Hono Movement NZ Primary Sector Bootcamp at Stanford University.

Gerard Hickey

Gerard Hickey

Gerard is Group Managing Director at First Light Foods Limited. He was elected to the MIA Council at the 2022 Annual General Meeting. He has 25 years' management and governance experience in the meat industry, creating and directing niche export opportunities. He has undertaken executive training at INSEAD and attended the Food Executive programme at Cornell University. Gerard has a unique and comprehensive understanding of the full red meat value chain, from genetics, farming, branded sales, through to the consumer.


Fred Hellaby

Fred is the Managing Director of Wilson Hellaby Limited which includes Auckland Meat Processors Ltd and PVL Proteins Ltd. He is also a Director of Farmlands Mathias Ltd and the Auckland Regional Chamber of Commerce.

Fred has been an MIA Council member since February 2009. He is the Chairman of Beef and Lamb Incorporated and the New Zealand Chamber of Commerce.

Willie Wiese

Willie is the acting Chief Executive of Alliance Group Limited. He was appointed to the MIA Council in January 2023.

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Nigel Stevens

Nigel is Chief Executive of AFFCO New Zealand Limited, part of Talley’s Group Ltd group of food companies. Nigel’s background includes Chief Financial Officer of AFFCO, various finance and sales related roles within the Talley’s group, and other offshore experience.

Nigel holds a Bachelor of Commerce from the University of Canterbury, and is a certified member of Chartered Accountants Australia New Zealand, and the Institute of Financial Professionals New Zealand. He is also a former trustee of the New Zealand Meat Industry Superannuation Scheme.

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Arron Hoyle

Arron Hoyle is a shareholder in the BX Foods group of companies and a Blue Sky Meats Director since 2017.