Pasture Raised Logo 01                     

MIA Innovation Limited is partnering with Beef + Lamb New Zealand Limited and the High Value Nutrition National Science Challenge in a $2 million programme of research and development, investigating the impact of eating pasture raised red meat on health and well being when consumed as part of a well-balanced diet.

Much of the global research on the health, nutritional and environmental aspects of red meat is based on grain-finished farming systems, whereas New Zealand specialises in livestock farming that is uniquely natural grass-fed, antibiotic-free and hormone-free. We know that red meat is a highly nutritious wholefood rich in protein and minerals and when included in a balanced diet is a great way to ensure nutrient requirements are met. This ground-breaking research programme will explore the differences between pasture raised beef and lamb, grain fed beef and alternative proteins.

Downloadable Resources


PRA report

Progress Report June 2021

PRA B+LNZ website

Beef + Lamb New Zealand Inc website

PRA video1

This introductory video explains the principles behind the study and what we are doing.

sky mountains and pasture with trees

November 2020 Media Release. New Zealand scientists lead the charge to expore benefits of pasture-raised beef and lamb

PRA video 2

This short video introduces the concept behind the study. 

PRA infographic

The Pasture Raised Advantage infographic 

PRA video 3

In this short video participants and researchers from the study explain why this research is important. 

 PRA factsheet

The Pasture Raised Advantage Fact Sheet