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MIA invests in Research and Development (R&D) on behalf of its members to increase the profitability and sustainability of the red meat processing sector.

The meat industry strategy describes priorities for R&D to support a sustainable processing industry and meet the future needs of New Zealand’s meat processing sector.

The Research and Development Strategy was first developed in 2015 by industry, research providers and government ministries to set out the intentions of the sector and its partners for investment in industry good R&D. Its purpose is to inform and influence government, research providers and Industry investment – ensuring collaboration, excellence and alignment of innovation to maximise returns and benefit to the sector. 

The strategy has four investment goals and prioritises R&D against industry issues that align with these:

  1. Increasing product value
  2. Improving productivity
  3. Food safety and security
  4. Sustainability
  5. Science capability 

The strategy is reviewed annually and all MIA investment in R&D is guided by this policy. It can be viewed in its entirety in our Resources section.