The Strategic Directions Group (SDG) combines the knowledge, skills and experience of senior industry personnel with that of senior MAF officials to increase the value of the services provided by MAF.
The purpose of the SDG is:
"To maximise the contribution of the red meat sector to the New Zealand economy
by continuously improving the value created from services delvered by MAF to the
sector on a cost recovery basis"
The SDG is co-chaired by Carol Barnao, Deputy Director-General - Standards of MAF, and Tim Ritchie, Chief Executive of MIA. Members of the SDG are:
| Industry | MAF Officials |
| John Brader (Alliance) | Steve Gilbert (Director - Animal & Food Products) |
| Simon Gatenby (Taylor Preston) | Steve Hathaway (Director - Science, Information & Risk) |
| Gary Lindsay (ANZCO Group) | Tim Knox (Director - Import & Export Standards) |
|
Rowan Ogg (AFFCO NZ Ltd) |
Mary Western (Director - NZ Standards) |
| Neil Smith (Silver Fern Farms) |
|
| Andrew McKenzie (Andrew McKenzie & Associates) |
