The New Zealand Red Meat Sector has always been a principal driver of New Zealand's economy, generating nearly $8 billion annually in export earnings, and forming the basis of the visual and social landscape of New Zealand.
The Meat Industry Association of New Zealand and Beef + Lamb New Zealand initiated the development of this sector strategy to identify ways in which the profitability of the red meat sector can be increased, sustainably, and re-investment in the industry can be promoted.
Download the 4-page executive summary or the full report:
Red Meat Sector Strategy executive summary
Red Meat Sector Strategy Report
Download the quarterly reports:
