Meat in Focus - A closer look at a key New Zealand industry

The red meat industry is one of New Zealand's major export earners, created by a partnership between 14,000 commercial sheep, cattle and deer farms and some of the country's largest companies.  The export of red meat and related products earns export revenue of $NZ6.5 billion annually.

The MIA, Beef + Lamb New Zealand Ltd (formerly Meat & Wool NZ), and Deer Industry NZ have produced a booklet that provides an overview of the industry, from its beginnings through to its significant contribution to the economy today.  It is a source of information on:

  • the industry's size & contribution to the economy;
  • the industry's export scale & diversity of markets;
  • the attributes & qualities of NZ red meat
  • the diversity of products produced by the industry;
  • the meat industry's historical development; and
  • ongoing technological innovation in the industry.

To download a copy of the booklet please click here.

Please feel free to make use of the information in the booklet, and don't hesitate to contact us for further discussion.

Phone - 04 473 6465
Email - info@mia.co.nz


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