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About Us

Meat Industry Association (MIA) member companies operate approximately 65 processing plants throughout the country.  The plants slaughter and process approximately 25 million lambs, 3.8 million sheep and 4.5 million cattle and calves each year.  Ninety percent of this production is processed into value-added products.  Approximately 800,000 tonnes or 85% of the production is exported to over 100 overseas destinations.

Our affiliate members add to the depth of expertise available from the membership, with representation throughout the meat supply chain, including road and rail transport, shipping lines, ports, packaging firms, energy and insurance providers, specialist product exporters and research and technology.

The MIA holds directorships on MIRINZ Inc (industry research); the Meat Promotion Group (generic market development/promotion); the Meat Biologics Consortium and its associated Meat Biologics Research Company; Meat & Wool New Zealand (including the New Zealand Meat Board); the New Zealand Beef and Lamb Marketing Bureau; NZITO (our industry training organisation); Ovis Management Ltd (OML) and the Shippers' Council. 

OML is a wholly owned subsidiary of MIA whose mission is to provide a low cost programme promoting control of Cysticercus ovis in livestock. 

The MIA also provides an in-house legal counsel for use by its members and manages the recruitment and supply of halal slaughtermen for the industry.

The MIA advocates on behalf of its members and provides advice on economic, trade policy, market access, employment relations, business compliance costs and technical and regulatory issues facing the industry, with a particular focus on:

  • Food safety trends and developments in importing countries
  • Economic and trade aspects of market access to key overseas markets
  • Major public policy proposals that could impact on industry operations

The MIA is also the interface between the meat industry and government (i.e., it is the consultative body referred to in various New Zealand statutes, such as the Meat Board Act, Meat Act 1981, Animal Products Act 1999).

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MIA's Mission is:

  • To provide a forum for consideration of industry-wide commercial, human resource, marketing, and sanitary and zoosanitary issues; and
  • To provide the means of formulating a collective view on issues of industry wide interest, and of conveying that position to government, departments of state, trade bodies, and other appropriate external agencies and organisations.

The Meat Industry Association of New Zealand (MIA) is a voluntary trade association representing New Zealand meat processors, marketers and exporters.  It is an incorporated society (owned by members) that represents companies’supplying the majority of New Zealand sheepmeat exports and all beef exports, producing 15% of our nation's exports by value (27% of New Zealand's primary sector revenue). For the year ending May 2009, the meat industry earned export revenue of $6.4 billion.

GOAL

The Association's goal is to improve profitability in the industry by helping its members achieve marketing and operational excellence.


Stir Fry

Disclaimer: Every care has been taken to ensure the information contained in this site is accurate at the time of publication. The information is intended as guidance only and MIA accepts no liability for claims arising directly or indirectly out of reliance placed on the information contained in this site.